Key stat: 85% of US adults trust their bank as an information source vs. just 62% who trust AI, putting financial institutions 23 points ahead of artificial intelligence, according to a February survey from TD Bank.

Beyond the chart:

• The trust gap is widening even as AI adoption surges. Some 78% of US adults now use AI-powered tools and 55% have used AI to help make financial decisions, up from 10% a year earlier, per the same TD Bank survey.
• Bank trust itself isn't unconditional. US public confidence in banks sits at 62%, well below the 76% recorded before the 2008 financial crisis, according to Gallup.

Use this chart: Drop this in your fintech strategy deck to argue for bank-led AI products instead of standalone AI tools. Show executives that 85% of US adults trust their bank as an information source vs. 62% for AI, making first-party AI inside the bank app the trust-safest deployment in 2026.

Related EMARKETER reports:

• US Banking Consumer Trust 2026 (EMARKETER subscription required)
• US Banking Consumer Habits by Generation 2026 (EMARKETER subscription required)

Methodology: Data is from the March 2026 TD Bank "U.S. AI Insights Report" conducted by Big Village. 2,504 US adults ages 18+ were surveyed online by Big Village during February 18-25, 2026. Respondents were members of an online panel who agreed to participate in online surveys and polls. Completed interviews were weighted by age, gender, geographic region, race, education, and income using data from the U.S. Census Bureau to help represent the total US population ages 18 and older. Results were analyzed in total and by generation where statistically significant differences existed at a 95% confidence level. Generations were defined as Gen Z ages 18-29 (n=470), millennials ages 30-45 (n=698), Gen X ages 46-61 (n=629), and baby boomers ages 62-80 (n=648).

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.