Digital is driving media consumption growth across China, Japan, and South Korea, even as overall time spent plateaus and traditional media time declines. But in India, traditional and digital media are both growing. Across all four markets, mobile and video are becoming increasingly integral to consumers’ media diets.

Key Question: How will daily time spent with media evolve in China, India, Japan, and South Korea, and how will they differ?

Key Stat: In 2026, India will lead in total media time spent growth (3.5%) across all four countries surveyed in Asia-Pacific.

Clients can find the full version of this chart later in the report.