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Advanced health-tracking features are driving consumer adoption of wearables

Article by Rajiv Leventhal  |  Mar 13, 2025
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Advanced health-tracking features are driving consumer adoption of wearables
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Digital Health
United States

The trend: Health and wellness features have emerged as the primary catalyst for widespread consumer adoption of wearables, according to EMARKETER’s US Wearables Forecast 2025 report.

Editor’s note: This article pulls information from our recently published US Wearables Forecast 2025 report.

The topline data on health-related smart wearable users:

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Advanced health-tracking features are driving consumer adoption of wearables