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Adobe launches genAI creative tools, but limited capabilities could hamper adoption

Article by Grace Harmon  |  Oct 14, 2024
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Adobe launches genAI creative tools, but limited capabilities could hamper adoption
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Artificial Intelligence (AI)
Digital Video
Worldwide

The news: Adobe rolled out its Firefly Video Model generative AI (genAI) creation tools, which are available now in beta through Premiere Pro.

  • The first feature, called Generative Extend, can lengthen a video clip by two seconds or extend ambient audio by up to 10 seconds.
  • Premiere Pro also added text-to-video and image-to-video tools, which can each create up to five seconds of content.

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