May 19, 2026
Incrementality testing earns marketers' top trust
60% of US senior decision-makers trust independent incrementality testing most among marketing measurement solutions, 20 points ahead of media mix modeling (40%) and nearly double in-platform reporting (37%), according to a January survey from Haus. Read more...
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Chart of the Day Newsletter
Invaluable intelligence, short and sweet. Delivers one insightful chart each day to help you better understand trends across, marketing, media, advertising, commerce, technology, finance, and more. Also includes ways you can use these charts in presentations. Get your daily dose of data!
Thank you for signing up for our newsletter!
You can read recent articles from EMARKETER here.