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Take a look into our corporate culture and view our open roles.

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Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

September 1, 2026

Gen Z Felt the Most Comfortable Taking Financial Risks Over the Past Year

Featured In

Nearly half of Gen Zers have become more risk-averse with money

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Chart Title

Gen Z Felt the Most Comfortable Taking Financial Risks Over the Past Year

Publication Date

September 1, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

Nearly half of Gen Zers have become more risk-averse with money

Topics

Financial Services Millennials Generation X Generation Z Baby Boomers United States