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See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

August 26, 2026

US Car Owners Who Agree In-Car Technology Played a Large Role in Selecting Their Car,* by Generation, May 2026

Featured In

Automakers can turn vehicle technology experiences into stronger brand loyalty

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Chart Title

US Car Owners Who Agree In-Car Technology Played a Large Role in Selecting Their Car,* by Generation, May 2026

Publication Date

August 26, 2026

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Featured In

Automakers can turn vehicle technology experiences into stronger brand loyalty

Topics

Automotive United States