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Read through guides, explore resource hubs, and sample our coverage.

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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 1, 2026

The Share of US Viewers With Pay TV Will Drop Below 50% in 2026

Featured In

The CTV Opportunity

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Chart Title

The Share of US Viewers With Pay TV Will Drop Below 50% in 2026

Publication Date

June 1, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

The CTV Opportunity

Topics

TV Ad Spending Connected TVs Time Spent with Media Impressions Pay TV United States