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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

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Learn more about our mission and how EMARKETER came to be.

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Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 1, 2026

CTV Will Account for More Than Half of Converged TV Ad Spending by 2028

Featured In

The CTV Opportunity

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Chart Title

CTV Will Account for More Than Half of Converged TV Ad Spending by 2028

Publication Date

June 1, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

The CTV Opportunity

Topics

Connected TVs TV Ad Spending Digital Video Ad Spending United States