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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 8, 2026

Sports Fans, Cord-Cutters, and Gamblers Are the Top Audience Personas for Major Streaming Apps

Featured In

Live sports offer streaming platforms their biggest customer acquisition moments

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Chart Title

Sports Fans, Cord-Cutters, and Gamblers Are the Top Audience Personas for Major Streaming Apps

Publication Date

July 8, 2026

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Featured In

Live sports offer streaming platforms their biggest customer acquisition moments

Topics

Media & Entertainment Mobile Apps Video-on-Demand (VOD)TV Sports United States