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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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June 1, 2026

Google Will Capture Half of US Search Ad Spending in 2026, Far More Than Its Competitors

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Google experiments with ‘strongest match’ badge as advertisers seek clarity

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Chart Title

Google Will Capture Half of US Search Ad Spending in 2026, Far More Than Its Competitors

Publication Date

June 1, 2026

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Featured In

Google experiments with ‘strongest match’ badge as advertisers seek clarity

Topics

Search Ad Spending United States

Google Will Capture Half of US Search Ad Spending in 2026, Far More Than Its Competitors | EMARKETER