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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

January 27, 2026

Projected Total Media Ad Spend Among US Ad Buyers, 2025 vs. 2026 (% estimated percent change)

Projected Total Media Ad Spend Among US Ad Buyers, 2025 vs. 2026 (% estimated percent change)

Chart Title

Projected Total Media Ad Spend Among US Ad Buyers, 2025 vs. 2026 (% estimated percent change)

Publication Date

January 27, 2026

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Source information is only available to PRO subscribers.
Topics
Media BuyingSocial Media Ad SpendingConnected TVsPodcastsDigital Video Ad SpendingPaid SearchOut-of-Home Ad SpendingDigital Display Ad SpendingRadio Ad SpendingVideo GamesTV Ad SpendingUnited States
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Projected Total Media Ad Spend Among US Ad Buyers, 2025 vs. 2026 (% estimated percent change) | EMARKETER