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January 14, 2026
TV and Social Media Ads Are Most Disruptive, but Also Most Likely to Drive Purchase Behavior, (% of US consumers, on their reactions when encountering ads, by ad channel, Q4 2025)
Description
original subtitle: % of US consumers who rated each ad channel on the following experience attributes, Q4 2025Methodology
Data is from the January 2026 DISQO report titled "Consumer Trends 2026." More than 3,000 US consumers were surveyed during the fourth quarter of 2025. Quotas were used to achieve a representative sample by gender, age, and income.Chart Title
TV and Social Media Ads Are Most Disruptive, but Also Most Likely to Drive Purchase Behavior, (% of US consumers, on their reactions when encountering ads, by ad channel, Q4 2025)Publication Date
January 14, 2026