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November 19, 2025
Stages in the Traveler Journey Where Travel/Hospitality Commerce Media Decision-Makers in North America and Europe Are Activating Commerce Media, Nov 2025
Methodology
Data is from the November 2025 Koddi and Forrester Consulting report titled, "All Commerce Media Playbook: How Networks Across Industries Can Advance." 788 decision-makers responsible for commerce media strategy and execution across retail, financial services, travel and hospitality, transportation and logistics, real estate and home services, quick service restaurants (QSRs), and automotive sectors in North America and Europe (France, Germany, and the UK) were surveyed during July 2025. Respondents held senior roles at the director, vice president, or C-suite level.Chart Title
Stages in the Traveler Journey Where Travel/Hospitality Commerce Media Decision-Makers in North America and Europe Are Activating Commerce Media, Nov 2025Publication Date
November 19, 2025