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By ProductEMARKETER PRO+Analyst Access Program

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

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Listen to our podcast, Behind the Numbers for the latest news and insights.

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Our Story

Learn more about our mission and how EMARKETER came to be.

Our Clients

Key decision-makers share why they find EMARKETER so critical.

Our People

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

Newsroom

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Caroline Shalabi

Topics Covered:Advertising & Media, Banking & Payments, Financial Services, Marketing, Retail & Ecommerce

Banking & Payments|April 18, 2025

Insurtech in 2025: Types, trends, and how AI is impacting the industry

Retail & Ecommerce|September 04, 2024

Digitally native vertical brands: What they are and how they benefit retailers

Marketing|August 02, 2024

Livestreaming: What it is and how it benefits marketers and advertisers

Advertising & Media|July 26, 2024

Guide to video game advertising: Trends, tactics, and opportunities for marketers

Advertising & Media|July 26, 2024

Esports: What is it and how it benefits marketers

Advertising & Media|July 19, 2024

Guide to marketing technology (martech): Top stacks, spending, and trends

Advertising & Media|February 03, 2024

Products

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When BNPL moves into the monthly budget, payment awareness falls apart

Media CMOs are putting AI education ahead of AI execution

Gen Alpha relies on social commerce, but longs for physical retail

Meta, YouTube addiction trial puts social media on the back foot

Meta leans on AI to police content at scale

US consumers lean into healthy food fixes over medicine

Accessibility is the $18 trillion growth engine that marketers may be ignoring

Meta plans to open NYC retail flagship on Fifth Avenue

Klarna notches record Klarna cardholders and merchant enrollments

Retail ad spending saw uneven growth in 2025

About

Insurtech in 2025: Types, trends, and how AI is impacting the industry

Digitally native vertical brands: What they are and how they benefit retailers

Livestreaming: What it is and how it benefits marketers and advertisers

Guide to video game advertising: Trends, tactics, and opportunities for marketers

Esports: What is it and how it benefits marketers

Guide to marketing technology (martech): Top stacks, spending, and trends

Guide to social media marketing: Trends, tactics, and platforms

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